Bluey and Bingo find Dad's old camera and set off on an exciting family trip, exploring Bluey's family home and iconic locations around Brisbane while snapping photos and decorating scrapbooks. That's the premise of Bluey's Happy Snaps, a new game being developed in Bluey's hometown by Gameloft Brisbane in close collaboration with the show's producers at Ludo Studio and BBC Studios.
The game will be available digitally on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Nintendo Switch 2, and PC. A physical retail version will also be released on PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and Nintendo Switch 2 in select markets. It will launch later in 2026.
The real appeal here is straightforward: it's a photo-adventure designed for families to play together. Players collect hundreds of stickers and decorations using the in-game camera and create their own scrapbook. A second player can join in the fun, explore and strike a pose. It's low-stakes, design-focused entertainment rather than competition or speed challenges.
Players can visit familiar locations from the TV show, including the ferry, the park, and South Bank, and snap pictures of Australian wildlife and vistas. The choice to ground the game in actual Brisbane geography and local fauna gives it a tangible connection to the show that pure fantasy settings wouldn't offer. It's the kind of detail that works for both children discovering the city and families with genuine familiarity with these spaces.
This isn't Bluey's first foray into gaming. The first console game, Bluey: The Video Game, launched in 2023, offering a sandbox exploration experience. Happy Snaps takes a different approach, centring on photography and creative expression rather than mini-games and quest completion.
The timing reflects Bluey's sustained cultural momentum. The show has expanded well beyond its initial preschool audience; it now carries genuine appeal for older children and adults who appreciate its humour and emotional authenticity. Games like this capitalise on that reach without chasing blockbuster complexity.
The "co-op focus" is worth noting. Family gaming has proven commercially viable precisely because it offers something most games don't: legitimate reasons for parents and children to sit together. Bluey Happy Snaps seems designed from the ground up with that dynamic in mind, which aligns with how the television series itself functions.
Australian game development gets a quiet win here as well. The game is being developed in Bluey's hometown by Gameloft Brisbane, anchoring local jobs and expertise in a medium where Australian studios don't always receive the resources they deserve.