Microsoft is restructuring its Copilot organisation by unifying consumer and commercial efforts under Jacob Andreou as executive vice president of Copilot, while Mustafa Suleyman focuses on superintelligence. The move signals an acknowledgement that the company's decision to maintain separate Copilot systems for consumers and commercial customers has not worked as intended.
For the past two years, Microsoft's commercial and consumer Copilot assistants have yet to gain broad adoption. Copilot had 6 million daily active users in February, compared with ChatGPT's 440 million and Gemini's 82 million. The gap underscores the real business problem this restructure attempts to solve: users see Copilot as fractured, inconsistent, and less useful than rival assistants.
Rather than maintaining separate product stacks, Microsoft wants a single Copilot system built around four pillars: Copilot experience, platform, Microsoft 365 apps, and AI models. This means Copilot experiences in Office, Agent 365, and features like Copilot Tasks should feel more consistent and integrated over time across home and work contexts.
New Leadership Team Takes Shape
Jacob Andreou is being promoted to executive vice president of Copilot, reporting directly to Nadella. Andreou has been driving product and growth work inside Microsoft AI and previously served as senior vice president at Snap, helping scale the social platform from its early days. In his new role, he will own Copilot experience across consumer and commercial, spanning design, product, growth, and engineering.
While Andreou takes over day-to-day Copilot experience, Mustafa Suleyman is doubling down on Microsoft's superintelligence mission. His mandate is to push the company's frontier models forward at scale, building state-of-the-art systems that power new AI products and reduce the cost of serving AI workloads. Suleyman notes that Microsoft now has a long-term frontier compute roadmap locked, giving his teams the infrastructure needed for the next wave of model breakthroughs.
To keep product and model development aligned, Microsoft is establishing a Copilot Leadership Team connecting experience, apps, platform, and models. The team includes Suleyman, Andreou, Charles Lamanna, Perry Clarke, and LinkedIn CEO Ryan Roslansky. On the apps and platform side, Roslansky, Clarke, and Lamanna will lead Microsoft 365 apps and the Copilot platform.
The Underlying Strategy
This restructure reflects a larger strategic challenge facing Microsoft. Microsoft incorporates generative AI models from Anthropic and OpenAI, but OpenAI's own ChatGPT assistant remains more widely used than Microsoft's Copilot for consumers. Microsoft is trying to solve two problems at once: turning its sprawling lineup of Copilot products into a coherent platform for both businesses and consumers, while also reducing its reliance on OpenAI by building its own frontier models.
The decision to separate product experience from model development carries both promise and risk. Unified product management under Andreou may lead to more consistent user experience across versions, while streamlining engineering teams reduces internal silos and potentially speeds feature deployment. Yet the separation of product experience from model development could create integration challenges if communication between the two units is not seamless.
As Suleyman has stated, the model is the product. If Suleyman's superintelligence team fails to deliver capabilities that outpace competitors, the consolidation will only highlight organisational limitations rather than solve them.
The real question is execution. Microsoft has the financial resources, the talent pool, and now a clearer organisational structure. What it lacks is momentum in the consumer AI market, where the window for competitive entry is rapidly closing.