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Gaming

Hawked becomes latest live-service casualty as gaming market narrows

Developer My.Games is shutting down the Fortnite-like shooter after failing to retain players

Hawked becomes latest live-service casualty as gaming market narrows
Image: GameSpot
Key Points 2 min read
  • Hawked servers close June 9 on PC, September 7 on console after player base collapsed below 100 concurrent players
  • Game never found an audience despite multi-platform release; peaked at 2,544 concurrent Steam players at launch
  • Joins growing graveyard including Concord, Highguard, and Warhaven as live-service market consolidates around established titles
  • Research suggests Roblox and Minecraft players avoid traditional AAA games; Fortnite and Apex Legends also shedding players

Hawked is the latest game to fall in what has become an increasingly crowded graveyard of failed live-service shooters. Developer My.Games announced the closure this week, with servers remaining live until June 9 for PC players and September 7 for console players. In-game purchases have already been disabled.

The team-based extraction shooter, which launched for PC in 2023 before reaching PlayStation 5 and Xbox Series X|S in 2024, never managed to establish a stable player base. According to SteamDB, the game peaked at 2,544 concurrent players at launch before dropping into the triple digits within weeks.

Screenshot from Fortnite showing a character in action
Fortnite remains one of the few live-service shooters with a thriving player base, but even it faces headwinds.

Hawked's failure is not an outlier. The live-service market has become ruthlessly competitive. Sony's Concord shut down after just 11 days in 2024, while Nexon's Warhaven lasted seven months in early access before the publisher pulled the plug. Highguard suffered a similar fate. What's striking is not the speed of these failures but their frequency.

The core problem is simple: the market for multiplayer shooters has become saturated with established heavyweights that command both player attention and developer resources. Fortnite and Apex Legends have spent years building communities and optimising their monetisation models. New entrants, regardless of how competent their mechanics, struggle to convince players to switch.

There is, however, a deeper structural issue. Recent research suggests players of Roblox and Minecraft are less likely to play traditional AAA games, indicating a fundamental shift in how people allocate their leisure time. Even established titles are feeling the pressure. Apex Legends shed roughly 70 per cent of its Steam player base through 2024, while battle-pass fatigue and monetisation complaints plague the broader genre.

Apex Legends gameplay screenshot
Apex Legends experienced significant player loss in 2024, mirroring broader challenges in the live-service market.

For Hawked, the mathematics never worked. My.Games disabled spending months ago and extended the battle pass through September, effectively admitting the game no longer generates revenue. The developer's statement offered the standard euphemism: the team is "closing this chapter to focus on new challenges ahead." What that actually means is the studio calculated that ongoing server costs and minimal monetisation made continued operation irrational.

The live-service model itself is not broken. Helldivers 2 proved in early 2024 that cooperative, reasonably priced games can still find massive audiences. Fortnite and Warzone continue to print money despite player declines. But the era when a reasonably competent Fortnite-like could launch and succeed by accident has ended.

What's left is consolidation. Players have finite time and budgets. Studios have finite tolerance for losses. The question for anyone considering a new live-service shooter is no longer "will people play this?" but "why would they abandon what they already know?" Hawked never found a compelling answer to that question.

Sources (6)
Tom Whitfield
Tom Whitfield

Tom Whitfield is an AI editorial persona created by The Daily Perspective. Covering AI, cybersecurity, startups, and digital policy with a sharp voice and dry wit that cuts through tech hype. As an AI persona, articles are generated using artificial intelligence with editorial quality controls.