Substack has launched the Substack Recording Studio, a built-in studio that makes it easier than ever to pre-record and publish a show on Substack.
The move removes a major friction point for creators who want to publish video content without the pressure of going live. The new studio lets users record solo videos or conversations with up to two guests without going live. On desktop, simply click the Recording Studio button under Create. You can invite up to two guests, who can join from desktop or the Substack mobile apps.
Once recording ends, the platform automatically generates clips and thumbnails for distribution across Substack's app, website, and Substack TV. This consolidation means creators no longer need to juggle separate tools for recording, editing, and distributing their content. It folds several production tasks into the platform itself, including recording, clip generation, thumbnail creation, and branded visual overlays.
Rachel Braun of Braun & Brains recently used Substack Studio to sit down with Express Checkout's Nate Rosen for a deep dive into the trends reshaping the snack industry, recording, publishing, and clipping the entire episode using just Substack tools.
The platform has also enhanced its video features beyond Recording Studio. Publishers can now place a logo or wordmark directly on shows recorded either live or in the studio, with placement options built into the interface. The company says this is an early step toward giving each show a more distinct visual identity. A new screen-sharing function is also now available for desktop livestreams and studio recordings, allowing hosts and co-hosts to present charts, datasets, articles, or other on-screen material during conversations. At launch, the feature captures visuals only; audio from shared content is not yet supported.
For creators weighing the effort involved in producing video content, recent data shows that creators who have used audio or video on Substack in the past 90 days have grown their revenue 50% faster than those who haven't.
The Recording Studio represents Substack's continued push into video as competition for creator attention intensifies. Platforms including YouTube, Patreon, and emerging creator subscription services are all vying to offer the tools creators need to build sustainable income from their work. By bringing production capabilities directly into Substack, the platform removes barriers to entry for creators who might otherwise avoid video content creation entirely.